Brian A. Primack is Dean of the University Honors College; the Bernice L. and Morton S. Lerner Chair; Director of the Center for Research on Media, Technology, and Health; and Professor of Medicine, Pediatrics, and Clinical and Translational Science at the University of Pittsburgh.

After graduating Yale University magna cum laude in 1991 with degrees in English and Mathematics, Dr. Primack spent 4 years teaching adolescents and studying human development and psychology for his master's degree, which he received from Harvard University. He subsequently graduated first in his class and summa cum laude from Emory Medical School and trained in Family Medicine in Pittsburgh.

Now, on the faculty of the University of Pittsburgh School of Medicine, Dr. Primack combines his expertise in education, technology, human development, public health, and medicine by researching both positive and negative effects of media messages and technological advances on health. He is a pioneer on the use of media literacy education to prevent adolescent smoking, underage alcohol use, violence, and other harmful adolescent health behaviors. He has also conducted extensive and influential research on diversification of tobacco and nicotine products.

He is the recent recipient of regional, national, and international awards for research, teaching, and overall achievement, including the University of Pittsburgh Innovation in Education Award (2005), the New Investigator of the Year by the Society of Adolescent Health and Medicine (2006), the Robert Wood Johnson Faculty Physician Scholar Award (2009), the Early Career Research Award from the Society of Behavioral Medicine (2010), the University of Pittsburgh Cancer Institute Junior Faculty Scholar Award (2010), and the Outstanding Medical Student Mentoring Award (both 2013 and 2014). He was recently featured as a mainstage speaker at the annual TEDMED conference in 2014 in San Francisco.